Freitag, 19.04.2024 14:01 Uhr

Cosmoprof 2022: 53rd edition with 70 countries

Verantwortlicher Autor: Mario Bonesi Italy-Bologna, 26.04.2022, 21:26 Uhr
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CosmoProf 53a edition
CosmoProf 53a edition  Bild: Armando Toniolo Photographer

Italy-Bologna [ENA] CosmoProf, one of the largest and best known events entirely dedicated to makeup and AirStyle, returns after a few years of stop at Bologna Fiere. 70 countries will take part, with over 2,700 companies located in over 30 halls for new ideas and trends.

Net of the difficulties and absences of China and Taiwan due to the anti-covid restrictions still in force and from Russia and Ukraine as a result of the war that broke out in recent weeks, Cosmoprof records 30% of exhibitors present for the first time, or returning in Bologna after a few years of absence, pleasantly struck by the ability of the event to renew itself and adapt to new business tools. A reassuring fact, demonstrating the prestige of the event and its role as an observatory of the natural renewal of the global cosmetic offer. thanks to its constant adaptability that Cosmoprof Worldwide Bologna has already received confirmation of participation from buyers from more than 90 countries.

"The cosmetics industry does not stand still: it did not do it during the pandemic, it is not doing it in a context of war like the current one. From our daily contact with companies and professionals, we perceive a strong desire and commitment to return to participate in the presence of trade fairs ”, says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. This proactive approach is the basis of the excellent premises of the 2022 edition, in line with the results of 2019. We have also increased investments in the Buyer Program, the project that aims to favor the exchange between supply and demand, by organizing specific lounges in several areas of the event (in halls 14, 28 and 37).

For 2022, thanks to special projects with media partners and trade associations, we are organizing ad hoc programs for Italian and European large-scale retail chains and perfumeries, and thanks to the support of the ICE agencies we are ready to welcome distributors and importers from Northern and Eastern Europe. as well as from Latin America, Angola, Saudi Arabia, Cameroon, Canada, Korea, Philippines, Kuwait, India, Indonesia, Malaysia, Myanmar, North and South Africa, Oman, Qatar, Rep. of Congo, Singapore, Thailand, U.A.E, USA and Vietnam. Our goal is to offer a quality event to stakeholders, combining face-to-face initiatives and digital tools to facilitate match-making and the exchange between supply and demand, at the basis of business"

Cosmoprof Worldwide Bologna

From 29 April to 2 May, Cosmoprof Worldwide Bologna will open its doors to the professional channel with Cosmo - Hair & Nail & Beauty Salon. To welcome beauticians, owners of beauty centers, wellness operators and nail technicians, over 460 companies specializing in products and services for professional beauty, spas and nails, in halls 28, 29, 30 and 36. While the companies specializing in products, accessories and furnishings for hairdressing salons will be on display in halls 25, 31, 32, 33, 35 and 37.

The appointment therefore from April 28 to May 2 for the 53rd edition of Cosmoprof at Bologna Fiere, reachable from all over the world thanks to the "Guglielmo Marconi" airport There will be 26 national collectives, with small and medium-sized enterprises ready to exhibit the best of cosmetic production. in Belgium, Brazil, China, South Korea, Ecuador, France, Germany, Japan, Greece, Indonesia, Ireland, Israel, Latvia, Mongolia, Poland, Czech Republic, Spain, Sweden, Turkey, UK and USA. Source: Cosmoprof - Bologna. Info and tickets: https://www.cosmoprof.com/

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